In general, meta- can also denote a change of place or state, as in metamorphosis. A metaphor, for instance, is literally an act of carrying (phora) something beyond (meta). It derives from the Greek μετά, which encompasses a wide array of meanings, such as "with", "after", "alongside", "on top of" and "beyond". (Meta is not the first company to appropriate a preposition I can no longer think of the German über without thinking of taking a ride somewhere.) One may wonder whether this consideration factored into Meta’s rebranding process – that the origin of the concept with which they’ve made themselves synonymous is so distinctly tinged with sci-fi ominousness, and the spectre of worldwide corporatocracy.īut the prefix itself, meta-, was originally an innocent preposition. Reality is dominated by malevolent mega-corporations who have privatised every sector of human life, and the Metaverse is fraught with danger, intrigue and corruption. The term metaverse was coined by Neil Stephenson in his 1992 novel Snow Crash, a speculative epic whose action takes place in two parallel worlds – primary, physical "Reality", and the online, virtual "Metaverse" existing alongside it. The unseen 'slow violence' that affects millions. ![]()
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